  In 1949, Japanese entrepreneur Kihachiro Onitsuka founded Onitsuka Co. Ltd, the company destined to become world-renowned sports brand ASICS. Encouraged by a coach in his home town of Kobe, Onitsuka brought out the first Japanese-made basketball shoes at a time when there were no other specialist sports shoe makers in Japan. His first design [...]
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PUMA History
Posted by admin on October 11th, 2008
  Puma is one of the best-known sports brands in the world, and the company’s history is as exciting and varied as its range of shoes. The brand’s roots are shared with adidas and go back to 1924 when a new footwear company called Gebnuder-Dassler Schuhfabrik was founded in Herzogenaurach, Germany. It wasn’t until 1948 [...]
PRO-KEDS History
Posted by admin on October 11th, 2008
 In 1892, nine small rubber factories merged to form the U. S. Rubber Company. Among them
was Connecticut-based Goodyear Metallic Rubber Shoe Company, which was the first licensee of vulcanization – an innovative manufacturing process of hardening rubber by using sulphur at high temperatures. This process enabled the U. S. Rubber Company to produce what [...]
PONY History
Posted by admin on October 11th, 2008
 Founded in 1972 by Roberto Mueller, Pony soon became one of the most important athletic brands in the world. Renowned for being at the forefront of technological innovation, Pony also benefited from celebrity endorsement, By the late 1970s, many top NBA basketball players were wearing Pony’s chevron design, but sporting legends from other disciplines [...]
NIKE History
Posted by admin on September 14th, 2008
 Nike’s seeds were sown in Oregon, the USA, by Phil Knight, a middle-distance runner and accounting student at the University of Oregon, and his coach Bill Bowerman. Their friendship changed not only their relationship to sports, but also the technology of producing sports shoes and apparel, and the way in which sports brands promote [...]
New Balance History
Posted by admin on September 14th, 2008
 Massachusetts-based New Balance Arch   Company was founded in 1906 by English-  born businessman William J. Riley. Initially   it offered orthopaedic products, specializing   in arch supports and prescription footwear.
 In 1934, Riley joined forces with company salesman Arthur Hall. Hall had carved a niche for himself in the shoe market by selling the supports to [...]
FILA History
Posted by admin on September 14th, 2008
 Fila’s mission – ‘luxury in sports’ – is a far cry from its humble beginnings. The company was founded in Biella in 1911 and, although its Italian traditions have been key to its evolvement, Fila is now a subsidiary of large US-based conglomerate Sports Brands International (SBI).
 Starting off in the textile industry, Fila [...]
Adidas history
Posted by admin on August 26th, 2008
[caption id="attachment_17" align="aligncenter" width="300" caption="adidas history"]
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The adidas brand shares a common origin with another legendary sports brand,Puma.
The Dassler brothers,Adolph and Rudolf,who each went on to found their separate companies,produced their first training shoe in Herzogenaurach,Germany,in 1920.Dassler shoes rapidly gathered a reputation for athletic excellence -Jesse Owens won his four gold medals at the 1936 Olympic Games wearing Dassler shoes-but following a row,the two brothers went their separate ways.
