In 1949, Japanese entrepreneur Kihachiro Onitsuka founded Onitsuka Co. Ltd, the company destined to become world-renowned sports brand ASICS. Encouraged by a coach in his home town of Kobe, Onitsuka brought out the first Japanese-made basketball shoes at a time when there were no other specialist sports shoe makers in Japan. His first design [...]
Sneakers The Complete Collectors' Guide.
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