Nike’s seeds were sown in Oregon, the USA, by Phil Knight, a middle-distance runner and accounting student at the University of Oregon, and his coach Bill Bowerman. Their friendship changed not only their relationship to sports, but also the technology of producing sports shoes and apparel, and the way in which sports brands promote [...]
Archive for September, 2008
New Balance History
Massachusetts-based New Balance Arch Company was founded in 1906 by English- born businessman William J. Riley. Initially it offered orthopaedic products, specializing in arch supports and prescription footwear.
In 1934, Riley joined forces with company salesman Arthur Hall. Hall had carved a niche for himself in the shoe market by selling the supports to [...]
FILA History
Fila’s mission – ‘luxury in sports’ – is a far cry from its humble beginnings. The company was founded in Biella in 1911 and, although its Italian traditions have been key to its evolvement, Fila is now a subsidiary of large US-based conglomerate Sports Brands International (SBI).
Starting off in the textile industry, Fila [...]
Adidas Decade
SHOE DATA
FIRST RELEASED
1985
ORIGINAL PURPOSE
Basketball
EXAMPLES SHOWN
Originals/Reissues
NOTES
The Decade was also made in France.
Adidas Metro Attitude
SHOE DATA
FIRST RELEASED
1986
ORIGINAL PURPOSE
Basketball EXAMPLE SHOWN
Reissue
NOTES
adidas also produced a modidied skateboarding version of the Metro Attitude in 2003.
Adidas Rebound
IT HAD A SHORT LIFE, BUT NOW IT ENJOYS CULT STATUS.
SHOE DATA
FIRST PRODUCED
1980s
ORIGINAL PURPOSE
Basketball EXAMPLE SHOWN Original
NOTES
The Rebound was only produced for one year.
Adidas Forum
SHOE DATA
FIRST RELEASED
1984
ORIGINAL PURPOSE
Basketball
EXAMPLES SHOWN
Originals
NOTES
The Forum was reintroduced on to the market In the mid-1990s.
Adidas Ecstasy
SHOE DATA
FIRST RELEASED
1986
ORIGINAL PURPOSE
Basketball
EXAMPLE SHOWN
Reissue
NOTES
The Ecstasy featured a woolly lining.
Adidas Top Ten
SHOE DATA:
FIRST RELEASED
1979
ORIGINAL PURPOSE
Basketball
EXAMPLES SHOWN
Original / Alife NOTES In 2003, adidas collaborated with New York artists Alife to produce an all-white Top Ten.



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